ProInvest
Pro
Pro
Pro
-Invest
-Invest
Simplifying real estate investment for smarter, profitable decisions.
Simplifying real estate investment for smarter, profitable decisions.
Simplifying real estate investment for smarter, profitable decisions.
Role: Research & UX/UI
Role: Research & UX/UI
Role: Research & UX/UI
Duration: 3 months
Duration: 3 months
Duration: 3 months
Overview
Overview
Background for the idea of proinvest
Background for the idea of proinvest
Background for the idea of proinvest
Proinvest is an that empowers real estate investors to discover, analyze, properties and manage portfolio effectively. It aims to streamline investment processes and assist investors in achieving their goals while building balanced, profitable portfolios.
Proinvest is an that empowers real estate investors to discover, analyze, properties and manage portfolio effectively. It aims to streamline investment processes and assist investors in achieving their goals while building balanced, profitable portfolios.
Proinvest is an that empowers real estate investors to discover, analyze, properties and manage portfolio effectively. It aims to streamline investment processes and assist investors in achieving their goals while building balanced, profitable portfolios.
Discover Properties
Discover Properties
analyze Properties
analyze Properties
ProInvest
ProInvest
manage portfolio
manage portfolio
Background
Background
My approach towards this app was:
My approach towards this app was:
My approach towards this app was:
-Research
-Strategy
-and Design
-Research
-Strategy
-and Design
-Research
-Strategy
-and Design
Discover, analyze and manage portfolio
Discover, analyze and manage portfolio
Desk Research
Real Estate Market Growth: The global real estate investment market is projected to grow to $14.6 trillion by 2025 (source).
Pain Points for Investors
mARKET RESEARCH & tRENDS
Real estate investors often find it difficult to manage multiple tools for property analysis and tracking. Existing solutions are fragmented making the investment process inefficient.
There’s need for an app that simplifies property analysis, portfolio tracking, and decision making
Real estate investors often find it difficult to manage multiple tools for property analysis and tracking. Existing solutions are fragmented making the investment process inefficient.
There’s need for an app that simplifies property analysis, portfolio tracking, and decision making
Real estate investors often find it difficult to manage multiple tools for property analysis and tracking. Existing solutions are fragmented making the investment process inefficient.
There’s need for an app that simplifies property analysis, portfolio tracking, and decision making
the problem
the problem
I decided to tackle the main challenge for this case study by focusing on how the app feature could possibly resolve the pain point
I decided to tackle the main challenge for this case study by focusing on how the app feature could possibly resolve the pain point
I decided to tackle the main challenge for this case study by focusing on how the app feature could possibly resolve the pain point
INformation architecture
INformation architecture
design direction
High fidelity wireframes
Solution
Solution
Filter and search tools to find investment opportunities, with detail info on property for investment.
Filter and search tools to find investment opportunities, with detail info on property for investment.
1 - Explore Properties
Filter and search tools to find investment opportunities, with detail info on property for investment.
Solution
solving painpoint that access to the right properties Listings is limited
solving painpoint that access to the right properties Listings is limited
1 - Explore Properties
solving painpoint that access to the right properties Listings is limited
2 - Analyze Properties
2 - Analyze Properties
solving painpoint that there is lack of inefficient search and relevant property information
solving painpoint that there is lack of inefficient search and relevant property information
Solution
ROI calculators, expense trackers, and market insights. under the properties using CTA at the bottom of the screen
Solution
ROI calculators, expense trackers, and market insights. under the properties using CTA at the bottom of the screen
solving painpoint that there is lack of inefficient search and relevant property information
solving painpoint that there is lack of inefficient search and relevant property information
Solution
portfolio value, including equity, liabilities, and cash flow.
3 - Portfolio insights
3 - Portfolio insights
Solution
Solution
portfolio value, including equity, liabilities, and cash flow.
portfolio value, including equity, liabilities, and cash flow.
Solution
portfolio value, including equity, liabilities, and cash flow.
Adding different payments
5 - Set alerts & Prefernces
5 - Set alerts & Prefernces
Solution
Solution
portfolio value, including equity, liabilities, and cash flow.
portfolio value, including equity, liabilities, and cash flow.
finding realtors to connect
Finding realtors
to connect
Solution
Solution
connecting to real estate agents and able to see their profile and reviews
connecting to real estate agents and able to see their profile and reviews
App Onboarding that helps users see what
the app is offering before signing up
App Onboarding that helps users see what
the app is offering before signing up
App Onboarding that helps users see what the app is offering before signing up
More UI DESIGNS
This case study presented several key challenges such asIntegrating a seamless connection between investors and real estate agents within the app, eliminating the need for external platforms, was another significant hurdle.
This case study presented several key challenges such asIntegrating a seamless connection between investors and real estate agents within the app, eliminating the need for external platforms, was another significant hurdle.
Additionally, managing the entire process independently, including recruiting participants for user testing, added to the complexity. Despite these challenges, it's recognized that design is an iterative process, and there's always potential for improvement to better serve both user and business objectives.
main challenges & conclusion
main challenges & conclusion
Furthermore, overseeing the entire procedure on your own, including attracting individuals for user testing, compounded the intricacy. Despite these difficulties, it’s universally accepted that design is a cyclical progression, and there’s consistently room for refinement to optimally cater to both user and corporate targets.
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